“We have found that millennials love us,” Price said. Research suggests millennials are drinking more tea than ever before. Last year, the company launched TeaWell, a line of wellness teas that include a variety of organic herbs known to provide multiple health benefits, she said. The company continues to reach out to all demographic groups with its specialty teas, said Blair Price, director of marketing for tea with The Hain Celestial Group, Inc. (The overall tea market is estimated to be $8.7 billion in the United States.) “The brewed tea market has been flat or in decline (when accounting for inflation) for years with no end in sight,” Mintel’s August report on Tea and Ready-To-Drink Tea states. In the last several years, Celestial Seasonings updated packaging, introduced new tea varieties and ready-to-drink options to expand its market share, particularly among millennials. Related Articlesīig Tech muscles in: The 12 months that changed Silicon Valley forever sales in the brewed tea market (bagged, loose leaf, and single cup) in 2019 are pegged at $1.7 billion. In the fiscal year ending June 30, the Hain Group had net sales of $2.3 billion.Īccording to a recent report by global market intelligence agency Mintel, Celestial Seasonings in May (in last 52 weeks) had a 10.3% share of the bagged, loose leaf and single cup tea market In the United States with sales of $132.8 million. Tea products accounted for about 5% of the Hain Celestial Group’s consolidated net sales from 2017 through 2019, the company noted last month in its annual filing with the Securities and Exchange Commission. in 1984, repurchased it in 1989 with help from Vestar Capital Partners in a leveraged buyout, and merged it with the Hain Food Group to become The Hain Celestial Group in 2000.Ĭelestial Seasonings offers more than 100 varieties of herbal, green, black, wellness, rooibos and chai teas. The company became successful, because the employees were willing to work hard to succeed, and they were optimistic about the world that was slowly discovering natural foods, said Siegel, who sold the company to Kraft Inc. “He combines marketing savvy and business acumen with genuine warmth,” Mansika said. Digital Replica Edition Home Page Close Menu
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